The history of Wrangler blue jeans is rooted in America. The Greensboro, N.C., company first introduced its authentic western jeans to America’s cowboys in 1947 and eventually became one of the United States’ most popular brands. 

After NAFTA was put into a plan by President George Bush Sr, endorsed and signed by President Bill Clinton, it forced manufacturing companies to go to foreign soil in order to survive where labor costs are less prohibitive, rural manufacturing disappeared.

This plan alone forced manufacturing plants in small and medium size towns that gave financial support to their population who had no high school diploma, or no advanced technical skills a job, drove their citizens to be unemployed, broke, and forced to go to the government for assistance. 

I believe President George Bush Sr. called this “ONE WORLD ORDER”.  Do you ever wonder why he created such a plan….? Here is your answer:

America’s standard of living was at the time higher than the rest of the world’s economy. He had to have a way to lower our standards in order to bring the population down more to the world’s economy in order to achieve one world government.

This was the first step only…. If you look at the dollar value and standard of living back then to how it is now…you can see the difference drastically.

Yes! Your parents had a better opportunity to succeed back then than now for various reasons. Less regulations would be one of the major reasons.   

Wrangler has undertaken a strategy to return to its roots by unveiling a plan to make a line of 100-percent made-in-America denim pants. 

Appropriately, the new “authentic American” jeans are known as the Rooted Collection

Wrangler has partnered with single-family farmers to produce five collections with each line of jeans branded with a different state. The Texas and Alabama jeans were available for purchase in April and jeans from Tennessee, North Carolina and Georgia will hit the market in late June shortly before America celebrates its independence on July 4. 

The state-specific jeans project is not only about returning some manufacturing to America but also contributes to components of the American-grown cotton plan include conservation, soil retention, land stewardship, sustainability and helping local farmers be successful again. 

These jeans are required to be built 100 percent in America,” said Roian Atwood, director of sustainability at Wrangler. “We actually started out with how hyper-local we could go.

Could we make a Texas jean that was grown in Texas, cut and sewn all through the supply chain and delivered in Texas?

Pay attention to the next statement….”We couldn’t quite achieve that vision because we don’t have that much infrastructure left in the United States for each of the five states. “

“What we were able to maintain is to make sure everything was made in the U.S. including the zippers, rivets and everything else.” 

When purchasing clothing these days, it is difficult to tell where the garments were manufactured, where the fabric came from and who did the sewing and assembly. The Rooted Collection’s transparency was the goal Wrangler was seeking so that every American knows the details of its blue jean construction. 

The Cotton is grown in the state the jeans were named for and then sent to the cotton gin machines where it is separated from seeds, pods, branches and other unusable byproducts of the plant.

The Pure Cotton is then sent to Mount Vernon Mills in Trion, Ga., where it is woven into yarn and eventually denim fabric. Mount Vernon Mills is America’s largest manufacturer of blue jean material. 

After the fabric is dyed, the denim is sent to Excel Manufacturing in El Paso, Texas, where it is cut and sewn. The inside waistband area of each pair of jeans has a silhouette of the state where the cotton was grown and an American flag.

The pockets that hang inside the jean inform the consumer the product was USA Made, the name of the farming family who grew the cotton and what state provided the downy fiber.There is also an outline of the state’s geographical shape on the button fly and stitched discreetly on the outside of the jean’s left pocket. 

Wrangler began in 1904 as the Hudson Overall Company and was renamed the Blue Bell Overall Company in 1919 before the company made a final change to its permanent moniker as Wrangler in 1947. 

Before the Rooted Collection was produced this year, Wrangler continued to manufacture two limited lines of American-made jeans. The rest of production went offshore. 

“We know that more than 80 percent of the cotton that is in Wrangler North American products comes from U.S. growers which is significant. That is very high,” said Atwood. “Wrangler operated in the U.S. from 1904 until 1994.  

“Wrangler will tell you 1994 is the year NAFTA (North American Free Trade Agreement) was enacted and it was the final straw. It changed their industry.

Wrangler Jeans is an American heritage. It speaks to the American heritage of denim and really commemorates American growers, American factories and mills that are working so tirelessly to thrive and survive in this very modern age. 

The Texas and Alabama jeans have been so successful that Wrangler has set a target of 2025 to source all its cotton from the United States. This includes all cotton used globally to supply its factories around the world. 

“We had to set a target and we need to move forward expeditiously,” said Atwood. “We need to be cognizant of global issues and know the power of what we can do, and we know the power of what these growers can do to maintain land stewardship."


Each cotton grower must use effective crop rotation that requires at least three different crops grown on the farm over a five-year period. 

“It’s all about the soil. Rotating crops creates fertile soil,” said Atwood. “Soil and land stewardship are at the epicenter of this program. Rotation is one key component."

Wrangler is hoping to add more states and styles to its Rooted Collection by 2020. It is in the process of expanding its farmer pool by teaching potential Rooted cotton growers how to share data so that Wrangler can form a meaningful, long-term relationship with them. Wrangler has even partnered with the Soil Health Institute to present a series of trainings about healthy soil practices. 

 “Collectively, we need to do more to make sure those folks in a rural area, (MAKING AMERICA GREAT AGAIN ) whether they are cotton farmers, or our workers no matter what they are doing, that they have viable vocations,”  Our goal is to bring back a better lifestyle for Americans. 

“The economics in the rural communities have been very challenged since 1994. It is very much related to the manufacturing base and all this lost American manufacturing in every state. There is no service sector economy in a rural areas as that was removed with NAFTA.

You can’t just eat out and expect this to develop new economics when you have lost your manufacturing base. 

If every rural government would have this conversation with their citizens, each rural area could have the other rural areas learn how we can help infuse better economics into our rural communities.Manufacturing plants require supporting manufacturing plants and those require supporting infrastructure. These is what we hope to achieve for our citizens.

That is one of the critical parts of bringing our manufacturing back and building a strong employment base again.  

Priced at $99 per pair, the Rooted Collection jean is more about fashion and style than every day jeans that require a good cleaning after having been worn in the fields working with crops and cattle all day. 

Wrangler is keeping to its American every man heritage by offering a classy denim you can wear when dancing on a Saturday night. 

The Wrangler Rooted Collection is available through the company website. And the Made in America jeans will be available in select retail outlets coming this autumn.


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25 May 2019

By Trader